Alma’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. Not unreasonable comparisons, with her long electric neon hair, baggy punk attire and magnetic attitude. Much like them she is everything but a stereotypical pop princess. Having already garnered over 150 million streams and 6 million monthly listeners on Spotify alone, she has found fans in Annie Mac, MNEK, Rudimental and Charli XCX and had platinum records.